Misano World Circuit, 20 April 2024 – MWC merchandising by Terranova. The store inside the Marco Simoncelli paddock was officially inaugurated during the weekend of the JuniorGP Motor Valley and Emilia-Romagna, the result of a partnership signed at the 2022 MotoGP between Santa Monica SpA and the Teddy Group.
In recent months, the store was created which, in terms of style and choice of materials, fits perfectly into the context of the circuit, contributing to an even more evocative paddock connected to the MWC system that embraces the track, with the new places of attraction created in recent years. .
In addition to the store, marketing has also begun, both in the chain’s international stores and on the e-commerce platform of the products, aimed at motorsport enthusiasts eager to wear the textures that are now famous throughout the world and which recall the symbolic colors of the Republic. of San Marino and the Rimini Riviera.
The Terranova brand is already familiar in motorsport thanks to the collaboration with Enea Bastianini, a further testimony to the passion and attention to the young talents of Riders’ Land.
In the heart of the MWC paddock, here is the 200 m2 store and a series of points of sale positioned in the areas with the greatest public flow, near lawns and grandstands.
Also worth mentioning is the constant presence of Terranova in the VIP lounges of the circuit for incentive and hospitality actions, as well as the use of the facility for its own photo shoots.
TEDDY GROUP STATEMENT, FEDERICO IMBODEN (Project Manager Terranova)
“We are thrilled to officially inaugurate the MWC Terranova store, in one of the most iconic places on our Riviera. The connection with the territory has always been a fundamental characteristic of our brand and we can’t wait to welcome all Riders’ Land enthusiasts to offer them an unforgettable experience within our store”.
TEDDY GROUP STATEMENT, MANOLO ROIO (Marketing Director Terranova)
“We are very satisfied with this first year of collaboration with the marketing of MWC garments which began in 2023 on our e-commerce www.terranovastyle.com, in the circuit and in a selection of sales points in Italy and abroad. From today, finally, we can offer our range of products for women, men and children with a beautiful store inside the paddock.”
MWC STATEMENT, ANDREA ALBANI (Managing Director)
“The new Terranova store is a further leap in quality that the Misano World Circuit has made. Thanks to the agreement, the colors of Riders’ Land, now known to the public present at the events and conveyed by images all over the world, become even more familiar thanks to the international commercial power of the Teddy Group. Added to this is the enrichment of the heritage of companies taking part in MWC, which in turn are the driving force behind growth which has made the facility a motor park frequented substantially all year round”.
TEDDY GROUP
The Teddy Group is a leading player in the fashion and clothing market, with a consolidated turnover of more than half a billion euros (671 million euros, data as of 2022). The Group, which markets the Terranova, Rinascimento, Calliope and QB24 brands, is present through retail (single-brand stores) and wholesale (wholesale) activities in over 90 countries around the world. Born in 1961 in Rimini, for over 60 years he has been pursuing the dream of building “a large company that earns a lot to create jobs and allocates part of the profits to social works, both in Italy and abroad” (Vittorio Tadei, founder of Teddy Group).
The Teddy Group has 803 Terranova, Rinascimento and Calliope stores worldwide and over 3,000 employees*.
*Data as of 12/31/2022
