A POSTER FOR EVERY TOURIST DESTINATION.
THIS YEAR TOO, THE RED BULL GRAND PRIX OF SAN MARINO AND THE RIMINI RIVIERA IS TOLD BY SIX CUSTOM POSTERS
San Marino and the municipalities of the Riviera communicate the event directly using the declinations of the official poster.
Shared objective: to increase the tourist influx, which last year, of the 74.4 million in total economic benefits generated, involved over 31 million in spending on accommodation.
Misano World Circuit, 12 August 2024 – New impetus for the promotion of the Red Bull Grand Prix of San Marino and the Rimini Riviera scheduled at the Misano World Circuit from 6 to 8 September.
Given the success of the previous editions, for the third year the official poster has been declined in six versions by Drudi Performance. Alongside the institutional promoters, the territory also comes directly into play with a communication promoted by the Municipalities of the Rimini Riviera (Bellaria–Igea Marina, Rimini, Riccione, Misano Adriatico and Cattolica) and the Republic of San Marino.
In the meantime, advance sales are also proceeding well for the Emilia-Romagna Grand Prix on 22 September, the second event of an extraordinary month in the Motor Valley with two grand prix in 15 days. The promotion that provides a 30% discount for ticket holders of the San Marino and Rimini Riviera Grand Prix has been extended. All promotions are available on the website https://www.misanocircuit.com/biglietteria/motogp2/
The shared goal is to enrich the ‘MotoGP product’ with additional content, which in 2023, in terms of the economic benefits generated in the area, was measured by Trademark Italia at 74.440 million.
In detail, the most significant public expenses during the event weekend are 31.3 million for accommodation, 18.7 million spent in restaurants and bars, 11.4 million for shopping.
From tomorrow, the posters dedicated to the individual locations will travel on social networks, will be used on billboards and will be available to enthusiasts who want to update their collection, collecting them at the IAT office of the Municipality of Misano and at the San Marino Tourism Office. The differences in the posters are in the color tones and the obvious customization with the mention of the location.
All these operations are part of the territorial marketing project that involves all the digital tools available to the individual Administrations, their respective tourist promotion offices and the vertical ones linked to Motor Valley and Riders’ Land.
From tomorrow, a video produced by Red Bull, title sponsor of the Grand Prix, will also be online to promote the event in the Motor Valley, while during the live broadcasts of the next races on SKY, a promotion dedicated to the Red Bull Grand Prix of San Marino and the Rimini Riviera will be visible
The involvement of the Republic and the municipalities will be even stronger as the races approach, thanks to the collateral events of the The Riders Land Experience calendar that will systematize the events linked to MotoGP. Each Administration, supported by motorcycle clubs and enthusiasts, will propose its own story, as will the circuit, with the MWC Square always open to welcome fans and enthusiasts during the week.
