Misano World Circuit, 6 February 2024 – A new and prestigious store enriches MWC Square, the large commercial and service area that attracts motorcycling and cycling enthusiasts on a daily basis at Misano World Circuit with offers and events.
On the eve of the start of the sporting season, Yamaha’s GRT GYTR Pro-Shop opened, one of the very first in Italy where the public will be able to admire what has been defined as a speed atelier, where they can create their own motorbike in an almost tailor-made manner experiencing product development and technology first-hand. Andrea Colombi, Country Manager Yamaha Motor, was present at the inauguration. On the occasion, the GRT Yamaha team was also presented. It will participate in the 2024 WorldSBK with two riders of the caliber of Dominique Aegerter and Remy Gardner and the technical guidance of team principal Fabrizio Conti.
The team will be at MWC on the weekend of 14-16 June, when the Emilia-Romagna Round of WorldSBK will take place, one of the most anticipated on the world calendar.
“With the opening of Yamaha’s GYTR shop and the presentation of the GRT Yamaha team, the season at the Misano racetrack opens – comments Giammaria Manghi, Head of the Political Secretariat of the Presidency of the Emilia-Romagna Region – this too The year is full of very important events that will guarantee extraordinary positive effects on the territory, starting with the novelty of the appointment with Formula E, and then continuing with Superbike and MotoGP, now consolidated world championship tests. The Regional Administration continues to be alongside the Misano World Circuit, to support what is in all respects an excellence of our Region, the heart of the World Motor Valley”.
“The birth of a new company – the comment of Luca Colaiacovo, president of Santa Monica Spa, who spoke at the event – is always a positive sign. In this case, a new connection is added here at MWC between a prestigious brand like Yamaha and the public, who find an increasingly complete offer in addition to the sporting event. It is the sign of a movement that is growing, in economic balance and therefore with solidity because behind it there is planning, incentive to invest and above all a great shared passion”.
“Here we experience the virtuous alliance between Administration and business – said Fabrizio Piccioni, mayor of Misano Adriatico – and in recent years this has generated powerful growth, useful for MWC to plan its investments and for the city, which in 2023 has put together the 6.8% growth in tourist presences, the highest in the area. In this success, the component linked to motorsport events guarantees Misano an economic impact and image at an international level”.
“MWC Square completes the experience to be had within the large engine park we are creating – added MWC manager director Andrea Albani – The track is fundamental, but we need to add and complete it with new elements. Here there are partners who share this strategy, the incentive to fully experience the circuit while also taking advantage of a very high quality offer. It is our contribution to the progress of the Motor Valley, which has its place here with the protagonists
Also at the presentation was Giovanni Copioli, president of the Italian Motorcycle Federation: “MWC is a place of passion and sporting culture, with a calendar of very high profile events and many services that are functional to our world. Here we also have our federal technical center, where activities are carried out to support young people who are approaching our discipline and training in general. This further and prestigious presence by Yamaha enriches the offer in the name of the most advanced innovation.”
“The inauguration of the new PRO SHOP in Misano is a further strategic step to be present in a widespread manner throughout the Italian territory. The GRT GYTR PRO SHOP is a unique temple in the racing world in Italy, and beyond. Considering the context in which it arises, this PRO SHOP is not only synonymous with passion, innovation and expertise, but above all with a sporting and competitive spirit. We wanted to build an immersive experience through materials, shapes and technology which, together, express speed. Presence at Misano gives Yamaha Italia a further push towards excellence and the racing world, and this allows us to be even closer to professionals and amateurs”, declared Andrea Colombi, Country Manager of Yamaha Motor.
